Amazon Is Pulling High-Speed E-Motos from California E-Bike Marketplace
Amazon says it will no longer sell e-bikes in California that exceed state speed limits and fall outside the existing three-class system, after KCRA 3 Investigates notified the retailer that products on the company’s marketplace advertised speeds greater than 40 miles per hour, counter to California law. After KCRA contacted Amazon about those listings, the company said it removed the examples provided and is investigating similar products for compliance.
That is the big stride we are seeing: a major marketplace was selling high-speed electric motorbikes as “e-bikes,” and when a newsroom checked the listings against California law, Amazon moved. Kudos to KCRA for following up on something CalBike Executive Director Kendra Ramsey shared with them in a May 3 California Politics 360 interview: that consumers can visit the marketplace, search for what they believe is an electric bicycle for their teenager, and end up with a highway-speed device. This kind of reporting turns a public concern into concrete accountability and better outcomes for e-bike consumers.
For people who care about e-bikes, this is good news — not because anyone should be celebrating restrictions for their own sake, but because a more honest marketplace is better for everyone: parents, riders, retailers, cities, and the future of bicycling in California. When the products being sold as e-bikes actually match the legal definition of e-bikes, consumers can make clearer choices, communities can set fairer rules, and legal e-bikes are less likely to be blamed for harm caused by vehicles that belong in another category. Amazon is in early stages of voluntarily reviewing listings, and given that Amazon.com currently shows more than 20,000 listings for “e-bikes” and the search term “e-bikes for adults 40 mph” returns more than 1,000 listings — it may take some time before all e-bikes sold through Amazon meet the standard.
The Responsible Middle
There is a facile critique of the bicycle movement that says advocates want a transportation free-for-all: fewer rules, less accountability, more chaos. This work points in the opposite direction. CalBike is trying to hold the responsible middle, where Californians can access the extraordinary freedom legal e-bikes offer, and our roads, schools, bikeways, and neighborhoods can be safer at the same time. We are uniquely positioned to help build that middle ground with work like the California Independent Electric Mobility Council because we work across the whole ecosystem: with local partners like the Marin County Bicycle Coalition, with legislators shaping statewide rules, with responsible e-bike retailers who need a trustworthy marketplace, and with the advocates and families who know what these bikes make possible. That is part of what a bicycle coalition can do now: draw clearer lines, bring unlikely partners together, protect access to legal e-bikes, and insist that if a vehicle is too fast or too powerful to be an e-bike, it should not be sold as one.
A Coherent Marketplace
KCRA’s reporting showed why this clarity is needed. The issue was not hidden in some obscure corner of the internet. These products were appearing on one of the largest retail platforms in the world, where consumers often assume that basic compliance questions have already been handled. When a shopper types “e-bike” into Amazon, they should not need to cross-check motor wattage, speed claims, vehicle code definitions, age restrictions, and licensing rules to figure out whether the product is actually legal for its advertised use.
That is the standard California should be moving toward: a marketplace where the burden of understanding the law does not fall entirely on parents, teenagers, teachers, police officers, or emergency-room doctors after something has already gone wrong.
New York City has already recognized this problem in another part of the e-mobility market. Local Law 39, first enacted in 2023 and later strengthened, requires powered bicycles, powered mobility devices, and their batteries to meet accredited safety standards before they can be sold, leased, or rented in the city. The law also reaches the online marketplace, and is apparent when you review e-bike listings on Amazon, even in California. All e-bike product listings must display the certification, logo, wordmark, or name of the accredited testing laboratory. That is the right basic principle: a shopper should be able to see, on the listing itself, whether the product meets the rules that apply to it.
The future of e-bikes depends on protecting the thing that made them work in the first place: the public’s understanding that these are bicycles, built for everyday movement, not unregulated motorcycles hiding behind a friendlier name.
California should not have to wait for investigative reporters to catch illegal products one listing at a time. SB 1167 is how California can protect that promise, with clearer labels, stronger accountability, and a marketplace honest enough for the transportation future we need.








