How to Communicate to Win the Hard Fights
The conventions for engaging our audience have evolved drastically over the last decade with the rise of active transportation planning and social media. How can we communicate beyond the “bicyclist community” to win support for politically challenging projects? The goal of this panel is to create a dialogue about the successes and failures of different communication strategies. We'll examine the strategy that won the Mar Vista Great Streets Project and how communications have been handled in other communities.