Sponsorship Opportunities - California Bicycle Coalition

Sponsorship Opportunities

If you are interested in partnering with the California Bicycle Coalition, please contact Jenn Guitart, Development Director.  

The California Bicycle Coalition invites you to invest in bicycling.

Why should I invest in bicycling?

Bicycling is growing in California.
Every day more Californians turn to bicycling. They ride to get more exercise. They ride because they have better things to do with their money than pumping gas into their car. They ride because new bikes and better bikeways make it safer and more fun than ever. They ride because it feels good.

The benefits of bicycling to Californians are benefits to you, too.
People who bicycle are doing something great for their health and the environment, and are making their communities safer, healthier, and more prosperous for all of us. Partner with us, and with people who ride bicycles, and position your company as being on the right side of the issues that matter to Californians.

What is the California Bicycle Coalition?

We are the state-level advocacy group for bicycling.
Our mission is to enable more people to ride bicycles, for the health, safety, and prosperity of all Californians. We accomplish this by promoting better bicycle infrastructure, advocating for laws to make bicycling safer, and providing education and encouragement to get more people to ride bicycles.

We represent 30,000 members statewide—and we’re growing.
We are the umbrella organization for California’s 16 affiliate coalitions, including the San Francisco Bicycle Coalition, the L.A. County Bicycle Coalition, and the San Diego County Bicycle Coalition. Our budget has tripled over the past three years, and is poised to nearly double again over the coming year. Our email reach has grown 15% in the last 12 months, and continues to expand on a daily basis. We invite you to partner with us in this growth.

Bicycling Facts

Bicycling is on the rise

-   18% of Americans ride bicycles -- greater than all those who ski, golf, and play tennis combined!

-   Bicycling is on the rise in California, and among all age, gender, and ethnic groups

Bicyclists are a great target audience 

-   The median income for a recreational bicyclist is $60,000

-   75% of cyclists have attended college

-   Millennials are driving less and bicycling more than previous generations

Bicycling is healthy

-   Three hours of bicycling a week can reduce risk of heart disease and stroke by 50%

-   Adolescents who bicycle are 48% less likely to be overweight as adults

-   People who ride bicycles are happier

-   Bicyclists age more slowly than non-riders, maintaining physical strength and mental acuity into old age

Bicycling is cool

-   The bicycle is chic, increasingly showing up in fashion magazines and blogs, with an ever-widening array of stylish bike products

-   The young and hip find the bicycle appealing, as do parents, kids, older people, and those who care about health and fitness

-   Bicycling enthusiasts span the ideological spectrum

 Bicyclists support our work

-   47% of Americans would like to see more bike lanes, trails, and bridges in their communities

-   Our members are passionate about bicycling, and know first-hand how important it is to have better bikeways and better laws!


Partnership Opportunities Overview

CalBike’s partnership opportunities range from $500 to $20,000 and are customized to fit the needs of each partner. Here are some of our upcoming events, on which you may be interested in partnering with us.

California Dream Ride

Oct. 2016: Santa Barbara to San Diego

A fully-supported semi-luxurious 5-day bike ride along some of Southern California’s most beautiful and accessible bikeways. Great opportunities for featuring bicycle products.

50 riders. 1,000 participants. 40,000 people reached.

CalBike Report

Monthly e-newsletter

Covering and inspiring California’s bicycle advocacy movement.

24,000 e-list members reached

Bikeways to Everywhere House Parties

Events throughout the year in communities around California.

Intimate fundraising events in our donors’ homes.

20-75 guests. 100-500 members reached

California Bicycle Summit

Held during the fall in odd-numbered years in locations around the state.

Advocacy Day

Held annually each spring in Sacramento.

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How you can help

Spread the word!