For Immediate Release – The California Bicycle Coalition and This Weekend’s Free E-Bike Expo at Liberty Station Make a Strong Business Case for Bicycling

For Immediate Release – February 24, 2016

From: Melissa Balmer – Media Director California Bicycle Coalition Cell 562.221.9672 email:

Re:  The California Bicycle Coalition and This Weekend’s Free E-Bike Expo at Liberty Station Make a Strong Business Case for Bicycling

For the media: Find a 30 second video clip here of the upcoming E-Bike expo:

To request the video contact Tel 702. 688. 5573 ext 700.


San Diego CA – This weekend February 26-28 the free E-Bike Expo 2016 stops in San Diego on its tour of several of the West’s most bike-friendly cities. So Cal residents are invited to test ride the latest electric bicycle models on a specially designed self-contained test track. Over 100 models from 20 different manufacturers will be available at this family-friendly event at Liberty Station. The public, the media, and bike shop retailers can register now in advance for a  free VIP pass at:

California is leading the nation in the “bikes mean business” conversation:

  • Of the three largest bike brands in the U.S., Trek, Giant and Specialized, Giant and Specialized are headquartered in California.
  • 16 of the 20 e-bike brands featured in the E-Bike Expo host U.S. headquarters based in California.
  • In 2015 the California Bicycle Coalition sponsored the nation’s first bill (AB 1096 – Chiu) to reclassify electric bikes to provide more access to e-bike users. (They had been erroneously classified as mopeds.)
  • California is ranked the 8th most bike-friendly state in the nation by the League of American Bicyclists.
  •  Locally San Diego’s draft downtown mobility plan calls for 9.3 miles of protected bike lanes in the roughly two-square-mile downtown core.
  • In recognition, the E-Bike Expo picked California to be the only state with two expos this year: San Diego February 26-28 and April 22-24 in Silicon Valley.

Now the California Bicycle Coalition wants to raise the state’s bike-friendly business stance even higher with its groundbreaking proposal of the “Bicycle Purchase Incentive Pilot Program.” Submitted earlier this month to the California Air Resources Board (which oversees rebate programs for clean vehicle purchases) the pilot program seeks $10 million in funding to grant Californians up to $500 rebates on the purchase of new utility bicycles – including e-bikes. The California Bicycle Coalition is currently seeking support for the program through its online petition.

“To move forward with this pilot incentive program would send such a strong signal about California’s commitment to bicycles as a smart solution to cutting greenhouse gas emissions, easing transportation congestion and an industry we’re proud of and want to support.” Said Dave Snyder, Executive Director of the California Bicycle Coalition. “Nobody in the U.S. has done anything like this. It’s not even ubiquitous across Europe.”

Over 1,100 people came to the E-Bike Expo last month in Tempe Arizona, with electric assist cargo bikes and city bikes the clear favorites for that crowd. Over 700 people have already pre-registered for the San Diego event and a crowd of over 2,000 are expected.

“Our events are allowing a broader consumer base to experience how these power assisted bikes can change their routines, both for recreational exercise as well as reduce their operational costs for day to day local errands.” Said Ray Verhelst President of Extra Energy. “The Expo is also proving to be an important platform for manufacturers to meet with new and existing dealers as we travel to these regional settings. Companies are scheduling meetings, and providing hands-on sales training, as a dealer’s staff can shadow the reps and learn talking points as they talk to hundreds of potential customers.”

Hosted by Extra Energy, this eye opening experiential opportunity is made possible with technology by global leader Bosch, and a special enclosed outdoor track courtesy of Trek Bikes. The e-bike lines ready for test rides include: A2B (San Francisco CA), BESV (Mountain View CA), BULLS (Lynwood CA), Easy Motion (Foothill Ranch CA), Felt Electric (Irvine CA), Focus, Gazelle, and Kalkhoff (Carlsbad CA), Haibike (Simi Valley CA), IZIP (Simi Valley CA), Polaris, Raleigh, Stromer (San Diego CA), Tempo (San Jose CA), Trek, Xtracycle (Oakland CA) and Yuba (Petaluma CA). Participating local dealers will also showcase Pedego (Irvine CA) and Electra (San Diego CA).

Why The E-Bike Industry is Excited to Participate

Southern California is leading this e-bike movement and is quickly becoming the epi-center of the North American e-bike industry. California is also the first state with a three-class e-bike definition and is a role-model for other states when it comes to e-bike legislation. We and our Expo partners Bulls, BH EasyMotion, Felt, Haibike, Trek, and Xtracycle are looking forward to introducing San Diego to the wonderful world of pedal-assist e-bikes and letting the pedals do the talking for us.” Said Claudia Wasko, Regional Business Unit Leader for Bosch eBike Systems.

“We hear time and time again that the biggest barrier with electric bikes is that people are afraid they won’t be able to control them…When customers are shown how to use the features and actually get a chance to ride an e-bike, you can read the relief and excitement on their faces almost immediately. Once they take to the hills, it’s a whole other episode of enjoyment.” Said Emily Bremer, Women’s and City Bike Marketing Manager for Trek Bicycle.

Learn More About Bike-Friendly California

The California Bicycle Coalition and the local San Diego County Bicycle Coalition are participating to share  their outreach  to promote e-bikes as as a smart transportation alternative.

  • California Bicycle Coalition’s Executive Director Dave Snyder will present “How California is Leading the U.S. in Promoting e-Bikes” on Friday from 5:00 – 5:30 pm and Saturday from 10:00 – 10:30 am.
  • San Diego County Bicycle Coalition will present on “Cycling Safety & Awesome Short Tours in San Diego” on 11-11:30 am on Saturday and 1-1:30 pm on Sunday.
  • Find the full schedule of talks at the e-Bike expo at:

Out Exciting Tempo E-Bike Giveaway

The San Diego County Bicycle Coalition and SEAL — NSW Family Foundation will be selling raffle tickets all during the expo for $5 each for the opportunity to win one of  two Tempo hybrid electric models. The winner will be drawn at 3:50 pm on Sunday – you must be present to win.

More About the 2016 Electric Bike Expo

The 2016 E-Bike Expo travels next to Houston Texas in March before returning to California to the Stanford Mall in April. In each city the public is invited to enjoy a 25,000 square foot self contained venue which includes the specially designed outdoor test track. This track will allow thousands of locals, from avid daily commuters and recreational riders, to those who may not have ridden a bike in years, to test ride the very latest e-bikes from top North American brands including city bikes, commuting bikes, hybrid bikes, mountain bikes, fat tire bikes, compact bikes and yes even cargo bikes and more!

Because of the emerging growth of the market in North America, these events will also serve as market research test beds where through the use of advanced RFID technology, riders and the bikes they try will be tracked. Everything from the order of choice, to the number of laps will be recorded and paired with their original registration data. The participating manufacturers will get to follow along on a secured live dashboard, as well as see detailed reports and layered demographic mapping technology provided by Google. Matched with census data, these extensive results will tell participating companies what attracted the most interest and where the potential customer base is concentrated.

Connect with Us

Media interested in speaking with Extra Energy, or being connect with any of the participating e-bike brands, please contact Pete Prebus, Chief Marketing Officer Tel 702.688.5573 ext 700. Media interested in speaking to Dave Snyder and the California Bicycle Coalition about the passing of the new e-Bike law, and the proposed “Bicycle Purchase Incentive Pilot Program” please contact Melissa Balmer or Cell 562.221.9672. Media interested in speaking with the San Diego County Bicycle Coalition please contact Executive Director Andy Hanshaw  858.487.6063.


About Extra Energy

ExtraEnergy Services North America is comprised of a talented and experienced group of electric bike industry and event experts. The U.S. based organization is a subsidiary of ExtraEnergy of Tanna, Germany, which has been providing electric bike test and review services since 1992 and providing electric bike test ride experiences in Europe since 1997 with their mobile Test IT Tracks. Prior to the E-Bike Expo, ExtraEnergy hosted the “The Circuit presented by Shimano” at Interbike in 2015. Interbike is the largest bicycle trade show in the U.S. and is held at Mandalay Bay Convention Center in Las Vegas Nevada. Find out more at

About the California Bicycle Coalition

The California Bicycle Coalition  enables more people to bicycle, creating safer, healthier and more prosperous communities for all. We envision millions of people riding bikes every day in California with networks of safe streets and paths conveniently connect every destination. Our goal is to double the amount of bicycling in the Golden State 2017, and become the most bike-friendly state in the country by 2020. Learn more at