CA by Bike 2013 Program and Presentations Wrap-Up

More than 200 people gathered in Oakland on November 7 through November 10 to share skills and perspectives on the summit's theme of "Mainstreaming the Bike." The event kicked off with addresses by California Secretary of Transportation Brian Kelly; the CEO of Trek Bicycles, John Burke; and the Mayor of Oakland, Jean Quan. Over the course of three days, participants enjoyed 37 workshops, four plenary sessions, five bike rides and three great parties! The full program is here.

2013 CAbyBike Media Clips

11/7/13 - Cyclists gather in Oakland to mainstream their cause - Opinion L.A. blog/The Los Angeles Times

10/24/13 - Engaging & Elevating Female Leaders - News from the League Blog

10/22/13 - Bike Summit explores mainstreaming of the bike in the Golden State - KPCC's Airtalk hosts CalBike's Vice Chairman Charlie Gandy and Lobbyist Steven Wallauch

10/17/13 - Oakland to Host November Bike Events -

10/09/13 - Advocates to Meet in Oakland for California Summit - Bicycle Retailer

09/23/13 - Victory for California cyclists: Riders get their three-foot cushion - Los Angeles Times

09/05/13 - Bikes on Amtrak with Calbike's Executive Director Dave Snyder - Frank Peter's CdmCyclist

Please enjoy the following media clip from California by Bike Host Committee member and summit presenter who is the founder and executive director of Red, Bike and Green launched from Oakland (and now building chapters across the U.S.).

Breakout Sessions Round 1 – Friday Nov. 8th, 10:45 AM - 12:15 PM

Culture shift: Bike-friendly leadership from the strongest corporations in California

Bike-friendly big corporations are a big win in several ways. Their voice in promoting biking can have a strong impact in growing the number of cyclists in our cities. They offer the potential to be political champions for bike-friendly policy and infrastructure. They offer expanded opportunities for sponsorship and support. Learn how to develop and grow partnerships with these companies and discuss the glories and benefits and tensions and limitations of such partnerships.

Jessica Herrera, Facebook; Eric Tao, AGI Capital; Amy Harcourt, Bikes Make Life Better; Meade Boutwell, San Francisco Building Owners and Managers Association; Paolo Cosulich-Schwartz, San Francisco Bicycle Coalition

“Big businesses throughout California care about bikes because they're healthy, sustainable transportation and address a number of key business objectives. Bikes Make Life Better plan and implements comprehensive bike programs for some of the world's best companies.” -Amy Harcourt


Bikes are healthy transportation: Linking health data to active transportation investments

The Bay Area’s Metropolitan Transportation Commission (MTC) and the California Department of Public Health have developed tools to quantify the health benefits of active transport. These tools can be used to educate stakeholders on the potential of bicycling and walking to positively impact the health of our communities and to inform decisions on projects considered for funding. The MTC’s Regional Transportation Plan used some of these tools to assess the health impacts of every project, a first‐of‐its‐kind cost/benefit analysis that helped transit, walking and biking projects to score higher.

Sean Co, Active Transportation Planner, Metropolitan Transportation Commission; Neil Maizlish, PhD. Office of Health Equity, California Department of Public Health

Presentation Sean Co

Summary Maizlish

Presentation Maizlish

University-neighborhood partnerships for a bike-friendly South Los Angeles

In car-obsessed Los Angeles, community groups, transportation planners, and university researchers are teaming up in innovative ways that help tame our urban streets and make them more conducive for biking and walking. Panelists will discuss some of the creative strategies they have developed to promote bicycle safety education, bicycle facility improvements, and community involvement in active transportation.

Allison Kendall, Principal Planner+Architect, Kendall Planning + Design; Tafarai Bayne, TRUST South LA; Otto Khera, USC Bike Commuters; Françcois Bar, USC Researcher; Cristian Marroquin, Urban Farmer, Community Services Unlimited


Public agencies as partners: An insider’s view on effective strategies for working with the system to effect change

The key to effective government relations is being able to work alongside agencies and organizations that plan, fund and implement active transportation programs, not against them or within a vacuum. Panel members with first-hand knowledge share an insider’s perspective on some of the challenges and opportunities that can be seized by adopting “inside vs. outside” strategies and tactics to garner net gains across a spectrum of agencies, communities and organizations. Bring some of your toughest problems and shining success stories to share!

Lynne Goldsmith, Former Metro Bike Program Coordinator; Allan Crawford, City of Long Beach Bicycle Coordinator; Eric Bruins, LACBC Planning and Policy Director; Georgia Case, Founding member of Bikestation and Bikeable Communities

Breakout Sessions Round 2 – 1:30 PM - 2:30 PM

Protected bikeways, green sharrows and bike boulevards in Long Beach

Over the past few years, the City of Long Beach has become known as a leader in developing and implementing innovative bike infrastructure in a dense urban environment. The city was the first to install Green Sharrows, bike boulevards and separated lanes in Southern California. Learn from Long Beach’s leading experts how this infrastructure improved the number of people riding bikes and improved safety and civility on the streets. Learn how, thanks to the work of advocates, these projects were championed by the local business community and neighbors -- and what’s next for the city of Long Beach.

Allan Crawford, City of Long Beach Bike Coordinator


Bike-friendly business districts: A winning formula for creating bike-friendly communities

Bike Friendly Business Districts are changing the conversation among small business owners. With more sophisticated district parking strategies, coordinated local marketing campaigns and ongoing customer incentives, main street business associations are reaping the rewards of seeing cyclists as customers. Business has increased, cities have responded with infrastructure improvements and cycling advocates have a strong new alliance with the local business community supporting their initiatives. How is this done? A panel of practitioners will showcase examples and tell their stories.

Charlie Gandy, President Livable Communities Inc. and CalBike Vice President; April Economides, Business Services Associate, Alta Planning + Design & Board Member, Los Angeles County Bicycle Coalition


The promise and challenge of electric bikes

Electric bikes will help bicycling make a quantum leap toward mainstream transportation by making bicycling accessible for people of more varying abilities and for longer trips and heavier loads. We’ll learn about the latest technology in electric bikes from industry leaders and innovators. The ‘bicycle’ will be redefined in California law in 2014, so we’ll also discuss how electric bikes fit in with traditional 100% human powered cycles, and the challenges involved.

George Schnakenberg III, founder and design director of Infinite Collective and The Bike Vine in Oakland; Brett Thurber, of San Francisco’s The New Wheel; Larry Pizzi, Currie Technologies; video by Flykly

Presentation Pizzi

Creating a comprehensive Safe Routes to School Program that lasts

The Santa Monica Safe Routes to School program is being shaped by a one-year non-infrastructure pilot initiative taking a comprehensive approach to building a culture of bicycling among youth. Learn how the team of city staff, advocates and consultants combined encouragement events with focused education to generate excitement about bicycling while providing safety training. This session will also highlight the role of local leaders in creating a program that capitalizes upon local advocacy efforts to ensure the program continues once the pilot is finished.

Ryan Johnson, Alta Planning; Cynthia Rose, Santa Monica SPOKE; Jessie Holzer, Planner, Alta Planning + Design; Peter Dzewaltowski, AICP, Strategic and Transportation Planning, City of Santa Monica


Breakout Sessions Round 3 – 2:45 PM - 4:00 PM

Planning and politics of San Francisco’s protected bikeways

Join the San Francisco Municipal Transportation Agency staff to discuss the practical and strategic approach to realizing a network of separated bikeways that appeal to a broad range of ages and abilities — necessary to achieve San Francisco’s goal for growing the number of people who bike to 20% of trips by 2020. The SFMTA’s Livable Streets section will focus on the unique and often dramatic story behind each of three recent high-profile separated bikeway projects: the JFK Drive parking-protected bikeway, Fell and Oak Streets, and Polk Street.

Seleta Reynolds, Luis Montoya, Miriam Sorell, Neal Patel, SF Municipal Transportation Agency Livable Streets section

“Planning and Politics of San Francisco’s separated bikeway projects – Staff from the SFMTA shared three case studies of recent separated bikeway and complete streets projects: JFK Drive, Fell and Oak streets, and Polk Street. The presentation contained best practices in regards to design adaptations, evaluation and covered the high-level outreach and political processes that affect the planning and implementation of these projects. “-Neal Patel


A healthy bike revolution in the State’s biggest city and smaller towns

In less than four years, Los Angeles’ CicLAvia has become the largest open streets event in the United States, with more than 100,000 participants each time! CicLAvia has helped Angelenos embrace riding bikes as part of their lives and the City of Los Angeles has responded with bike infrastructure enhancements. Across the state in a very different context, the small town of Santa Cruz finds similar benefits in its open streets event. Both events can change the conversation from “How can we possibly share our streets with bikes?” to “How can we provide better street conditions for bikes so that we may improve our health and quality of life?”

Aaron Paley, CicLAvia Executive Director; Saskia Lucas, Director, Santa Cruz Open Streets.

Saskia Lucas, founder and director of Open Streets Santa Cruz County (OSSCC), gave an overview of the development of this innovative county-wide Open Streets event program which launched in spring of 2012. This growing program began with a successful pilot in the City of Santa Cruz, now an annual event, which led the way to securing public funding to launch new Open Streets events in two other cities in Santa Cruz County. Also discussed were current issues OSSCC is working through, such as event design criteria and managing participant and stakeholder needs and expectations.

Presentation Lucas

Presentation Paley

Big Presentation

Fostering a female-centric bike culture in your city — and other ways to get women on wheels!


Enjoy this interactive workshop that examines the different approaches necessary to attract women to bicycling. Women want comfort and convenience. They want especially safe facilities as they are more likely to be using their bike as transportation for themselves and their families. After a brief presentation on the state of women in bicycling, the session will break into small groups to explore initiatives that are most feasible and to collectively brainstorm about the people, venues, skills, resources needed to introduce and develop these projects.

Nona Varnado, New Yorker, Los Angeleno, fashion designer; Wendi Kallins, founder and Program Director for Safe Routes to Schools in Marin County

Bikes & transit – The perfect marriage needs some intervention

Bikes are the perfect solution for the ‘last mile’ connection between a transit stop and one’s destination. But transit agencies are not meeting demand for secure bicycle parking nor for bicycle access on the vehicles. What are leading transit agencies doing to improve? How are leading advocacy organizations winning transit access campaigns? What role can CalBike play in the future of bikes-and-transit?

Robert Raburn, Board of Directors, Bay Area Rapid Transit District; Dr. Shirley Johnson, Leader, BIKESONboard project; Jim Allison, Manager of Planning for Capitol Corridor JPA; Frank Peters, Founder,


Big Presentation

Spare the Air Youth: San Francisco Bay Area’s regional collaboration

The Spare the Air Youth program educates and encourages youth to improve public health and air quality by reducing emissions from transportation sources. The MTC and the Air District bring together program practitioners to share resources and build partnerships. Speakers will present an overview of the Spare the Air Youth program, with details about the benefits of inter-agency collaboration. Tommy and Matt will elaborate on the BikeMobile and middle school bike classes, two of the programs funded through the competitive grant program.

Leslie Lara, Metropolitan Transportation Commission; Tommy Bensko, Local Motion (BikeMobile); Matt Dove, Presidio YMCA 


Breakout Sessions Round 4 – 4:15 PM - 5:30 PM

New developments at Caltrans in support of more bicycling

With our ongoing emphasis on multi-modal planning, Caltrans supports a variety of non-motorized strategies such as Complete Streets and the integration of bicycle facilities into the Highway Design Manual (HDM). In support of its primary strategic goal of safety, Caltrans is also investigating new approaches to the design and building of bicycle facilities. This session will cover implementation of the Complete Streets policy, a review of the new Active Transportation Program and changes to the HDM, new initiatives in the Caltrans Bicycle Program, and some specific designs currently being planned and used on the State Highway System such as bike signals and green bike lanes.

Alyssa Begley, Chief, Caltrans Office of Community Planning; Paul Moore, Caltrans Bicycle Facilities Program Manager; Beth Thomas, Senior Pedestrian and Bicycle Coordinator, Caltrans District 4


Open Streets in the Bay Area: Oaklavia in “the Town” and Sunday Streets in “the City” and Berkeley

Following on the presentation about Los Angeles’ CicLAvia, presenters will share the stories of the Open Streets events in San Francisco, Oakland and Berkeley. Each has transformed miles of city streets into temporary car-free spaces for people to enjoy, but each has done so uniquely. Discussion will focus on the evolution of these events from their origin in Bogotá and how to start a similar event in communities across the state.

Jess Strange and Chris Hwang, Walk Oakland Bike Oakland; Susan King, founding director of SF Sunday Streets; Emunah Hauser, Founding Director of Sunday Streets Berkeley

Bikes as a tool of revitalization without displacement

Bicycle advocates have worked tirelessly to make neighborhoods more inviting places to live and work, but clear correlations between growth in cycling and bike infrastructure with housing price increases and white in-migration are unmistakable. If bicycling has become a symbol of cosmopolitan affluence, that affluence has often come at the cost of displacing low-income residents and people of color from neighborhoods where bicycling has become popular. How can bicycle advocates adapt our goals to those of policymakers eager to use bicycling as an economic development tool without displacement and gentrification? We’ll examine past practices and discuss what the future might hold for a different kind of bicycle advocacy.

John Stehlin, UC-Berkeley; Jenna Burton, Red, Bike & Green; Ryan Snyder, Principal, Ryan Snyder Associates

Stehlin Presentation

Stehlin Abstract

Best practices in retailer bicycle advocacy

Local bike shops are a vital link to almost every cyclist in town and therefore vitally important for local bike advocacy. For local elected officials, bike dealers represent the active living economy. Their business thrives when their customers have safe and plentiful places to ride bikes and the community embraces cycling. This panel will share what advocacy strategies are working to improve local riding conditions and what could be accomplished with more coordination.

Vanessa McCracken, owner, Sunnyside Bicycles, Fresno; Zack Stender, owner, Huckleberry Bicycles, San Francisco

McCracken notes

McCracken Presentation

Perfect bicycle parking: Model regulations for private homes and businesses, public buildings, transit, on-street corrals, and events

Everything you wanted to know about the policies and regulations that will ensure the perpetual security of your beloved steed. Panelists will discuss San Francisco’s model policies that require bicycle parking in new and existing buildings and garages, that have sparked the construction of over 40 bike corrals and the installation of thousands of bike racks; and which which prohibit building owners from barring bicycles in their buildings. Panelists will also discuss replicable models, based on a survey of best practices throughout the United States.

zvery-secure-bike-parking-300x225.jpgMarc Caswell, Former Program Manager of the SF Bicycle Coalition; Ryan Dodge, Planner, SF Municipal Transportation Agency; Kimia Haddadan, San Francisco Planning Department; Karen Kramer, ChangeLab Solutions

“City Staff and advocates discussed successes and challenges related to a variety of bicycle parking innovations found in San Francisco including: On-Street Bicycle Corral designs and outreach; the Employee Bicycle Access Bill; and updates to the city's Planning Code to require bike parking in all new buildings and major renovations. ChangeLab Solutions discussed their Model Ordinance to help other advocates and cities replicate best practices from around the country.“ -Marc Caswell

Presentation Haddadan

Presentation Dodge

Big Presentation 

“The presentation covered the San Francisco Municipal Transportation Agency's (SFMTA) on-street bicycle parking corral (bike corral) process through request, review, survey, legislation, design and installation, as well as how bike corrals fit into the SFMTA's overall strategy of meeting the bicycle parking demand throughout the city.”

Read more on the sf planning website

Breakout Sessions Round 5 – Saturday Nov. 9th, 10:30 AM–12:00 PM

How we won a 35% increase in active transportation funding in California and what’s next for active transportation

California is about to enact a new Active Transportation Program (ATP) that increases funding for active transportation by 35% compared to last year, but comes with a wide-open structure that consolidates a number of previous programs that funded bicycling, walking, trails, and safe routes to school. CalBike and other members of the ad hoc Coalition for Active Transportation Leadership will discuss the work that led to the new program, then after a short break, we’ll open it up to a broad and provocative discussion about the future of active transportation funding in California.

Jeanie Ward-Waller, California Advocacy Organizer, Safe Routes to School National Partnership; Deb Hubsmith, Director, Safe Routes to School National Partnership, Laura Cohen, Western Region Director, Rails-to-Trails Conservancy; Dave Snyder, Executive Director, CalBike; Wendy Alfsen, Executive Director, California Walk; Chione Flegal, Associate Director, PolicyLink; Chris Morfas, CalBike Board member

Presentation Cohen

Presentation Cohen 2

Bay Area Bike Share: A case study from concept to operations

Learn how five cities and several regional agencies partnered to launch a bike share program with 1,000 bikes at 100 stations across the Bay Area’s peninsula. How did the concept originate? How were participating cities identified? What funding sources were used? What was the process to select the operator and technology? How were station locations identified and permitted? What public outreach was involved? What were some of the stumbling blocks and how can other cities avoid them? What role can CalBike play to expand bike share across the state?

Karen Schkolnick, Air Quality Program Manager, Bay Area Air Quality Management District; Heath Maddox, Transportation Planner, San Francisco Municipal Transportation Agency; John Brazil, Active Transportation Program, City of San Jose


Who is mainstream? Expanding representation in Los Angeles

Multicultural Communities for Mobility advocates for safe, alternative transportation access in underserved communities of color within greater Los Angeles. MCM will share strategies including how they engage participants in an interactive visioning activity, improvisational techniques in small groups to maximize the sharing of ideas and discuss how they organize Community Rides that educate and inspire participants to effect change in their neighborhoods.

Miguel Ramos and Laura Torres, Multicultural Communities for Mobility

Objectives of the workshop:   

  1. Exploring a common vision to get more people on bikes
  2. Expanding the understanding of who cycles to move toward a more inclusive mainstream of cycling
  3. Sharing strategies to grow the bike movement 

Having a fun and inventive workshop In addition to sharing the strategies that have successfully worked for MCM in Los Angeles, the workshop will include an interactive diagram that will guide a visioning activity and dialogue. Participants “do” activities rather than passively watch them. Interaction allows participants to practice new skills as they learn them through this diagram of inclusion and non-hierarchical practice. Having an interactive workshop breaks away from just listening. Overall allowing for participants to catch their breath and refocus. Aspire and leap in to action when they return to their communities.


Investigation and prosecution of bicycle crashes: Problems and solutions

A well-known issue in creating safer streets is ensuring fair enforcement and thorough investigations of crashes involving vulnerable users. This panel will include the parents of a woman killed while bicycling, legal workers, and bicycle advocates, all of whom are working to change the way enforcement and investigations are handled by police. Active audience participation throughout the discussion is encouraged.

Stephen Bingham, lawyer and father of Sylvia Bingham, killed in a truck/bicycle in 2009; Miles Cooper, personal injury lawyer; Lois Heaney, President, National Jury Project; Leah Shahum, Exec.Director, San Francisco Bicycle Coalition; Ken Theisen, paralegal at Bay Area Legal Aid


Best practices in regional integration

Todays bicycling and walking advocates apply political power at all levels of government. The advocacy infrastructure is getting more sophisticated to coordinate this collective power. The Los Angeles County Bike Coalition (LACBC) has built an innovative framework to support these groups bringing them under the wing of LACBC’s organizational umbrella, supporting local advocacy in a county with 88 municipalities. At the same time similar unique collaborations have occurred in San Francisco and San Diego. Learn about this innovative blueprint and how to use it as a template for integrating city, county, and regional advocacy organizations from the leaders in the state.

Cynthia Rose, Santa Monica SPOKE; Morgan Kanninen, East Bay Bicycle Coalition Board of Directors; Jonathan Bair, Walk Oakland Bike Oakland

Presentation 1

Presentation 2

Presentation 3 (Big)

Breakout Sessions Round 6, 1:00 PM – 2:15 PM

New advocacy for changing times – How the bike party and bike trains reach beyond the margins of traditional bike advocacy in San Jose and Los Angeles

The popularity of the San Jose Bike Party and its many spin-offs has empowered a new type of potential bicycle advocate: those typically at the cycling’s margins; families, women, non-European ethnic groups, and those who must ride for transportation. One of the spinoffs, the United Bicyclists of San Jose, hopes to present a new voice for bicycling at city hall and at the voting booth. In Los Angeles, innovative “bike trains” provide a fun way to include diverse communities in surveying and improving our communities.

Carlos Babcock, Chair of San Jose BPAC and Caltrain’s BAC; Joe Tate and Justin Triano, San Jose Bike Party; Nona Varnado, Co-Founder, LA Bike Trains

Nona Varnado, co-founder of L.A. Bike Trains discusses the history of bike trains and how the new model being developed in Los Angeles more closely resembles a bus network than the old model of a few coworkers. Beyond route development, communication and education standards (all being developed right now) the talk focused on the lessons learned; from successes in decentralizing the decision process, to problems raising money and developing signage. In less than 30 minutes we hears about the unique adoption issues in neighborhoods ranging from South LA to Santa Monica and plans for expanding the network with a smartphone app allowing anyone to hop on/hop off an L.A. Bike Train.

Closing the gender gap in cycling leadership

Women account for only 1 in 4 cyclists nationally. In positions of leadership in transportation agencies, bicycle industry and retailers, and even in bicycle advocacy, the situation can be even more stark with few women executives. This panel of female leaders from government, industry, retail and advocacy address the question of how we get more women into leadership at all levels and how that will spark transformation in who we see on bicycles on our streets every day.

Renee Rivera, Executive Director, East Bay Bicycle Coalition; Tilly Chang, Executive Director, San Francisco County Transportation Authority; Rita Borelli, Product Line Manager, Specialized; Julie Harris, Retail Sales Director, REI

Presentation TBA

Cutting edge digital media - The ‘killer app’ for bikes

Learn about some leading experiments in digital media and community engagement related to bicycling in Los Angeles. Offer your own experiences and contributions on how mobile technologies are (and are not) transforming cycling. The panel will discuss community engagement efforts, including maps as neighborhood storytelling, experimentation with digital bike badges that make visible key identities within the community, and glimpses of efforts from other cities from Berlin to Atlanta. Participants will prototype “engagement mechanics” in a group workshop to make the examples real and actionable.”

François Bar, Annenberg Innovation Lab, USC; Otto Khera, Center for Scholarly Technology, USC; Benjamin Stokes, Doctoral Researcher at USC and co-founder Games for Change

Presentation TBA

Building a strong movement through membership

A massive membership base is a strong source of political power, flexible funding and volunteer support. Learn from a leader in bicycle advocacy membership development how she doubled the membership of the San Francisco Bicycle Coalition to 12,000 people, fully 1.5% of the city’s population and how you can grow and retain a strong membership base for your organization using the best practices for nonprofit success.

Kate McCarthy, Nonprofit Development Consultant, CCAH; CalBike Board member


Breakout Sessions Round 7, 2:30 PM – 3:45 PM

Health dollars 101: Bringing together advocates, the healthcare industry and public health agencies with resources to increase active transportation

This panel will provide an overview of current health initiatives and how they can provide resource to advance active transportation options. It will address how some in the public health community have re-discovered the importance of supporting active transportation in the fight against chronic diseases and the best practices for advocates seeking to connect with these allies and funding sources they control.

Carla Blackmar, Public Health Alliance of Southern California; Alexis Lantz, CalBike Board President; Theresia Rogerson, County of Santa Cruz Health Services Agency

Word file

Raising the next generation of cyclists + engaging youth

This panel will discuss ways different parts of our community benefit our movement by grooming the next generation to care about bicycle advocacy and street safety. Oakland SPOKES provides youth with access to mentors, green jobs, mobility, accountability, and community partnerships. They coordinate the Family Bike Collaborative, valet bike parking, and the Spokeshop bike shop and training center. Marin County Safe Routes to Schools has been teaching the youth about bicycling and transportation alternatives for over a decade. From crossing the street in second grade to bicycle field trips in high school, students grow up with the skills and motivation to get on a bike!

Brian Drayton, Oakland SPOKES; Gwen Froh and James Sievert, Marin Safe Routes to School

Presentation TBA

Bicycle advocacy in the California Endowment’s Healthy Communities Initiative

Building Healthy Communities is a ten-year, comprehensive community initiative in 14 California communities that is creating a revolution in the way Californians think about and support health in their communities. In this workshop, we’ll bring together the grassroots activists from two of those communities -- Richmond and Oakland -- to talk about the role of bicycling in creating healthy communities.

Najari Smith, Executive Director, Rich City Rides; Jenna Burton, Red, Bike & Green; Dave Snyder, Executive Director, California Bicycle Coalition; Renee Rivera, Executive Director, East Bay Bicycle Coalition

Getting new local funding for bike projects: Sales taxes, bonds, other sources

Existing funding sources for bicycle programs typically provide paltry sums relative to the need, (even though facilitating bicycling is the most cost-efficient transportation investment the public could make). Successful regions and cities will innovate with new funding sources. Learn from San Diego’s success in securing $200 million by borrowing against future revenues and from San Francisco’s plans to score up the $500 million they need to grow bicycling to 20% of all trips. Speakers will discuss bonds, vehicle license fees, and new taxes such as sales taxes.

Kit Hodge, Deputy Director, San Francisco Bicycle Coalition; Stephan Vance, CalBike board member and planner, San Diego Association of Governments

“California counties can vote to increase their sales tax for transportation purposes, but passing such a measure requires 2/3rds of the voters to approve. This high threshold should give bike advocates leverage to have a seat at the table when the terms of these sales programs are being crafted. In San Diego, advocates were able to win support for two percent of the funds for active transportation projects (currently almost $5 million per year), and another two percent to support smart growth incentive program that also funds bike and pedestrian infrastructure. With a long-term revenue stream in place like this, San Diego advocates also were able to win support for a financing strategy that will borrow against future active transportation revenues to make $200 million available in the next five years to accelerate development of the high priority projects in the Regional Bike Plan.”- Stephan Vance


Style as a strategy for media placement & movement building

Our outreach style in language use, imagery and video creation, as well as social media, makes all the difference to whether or not we successfully engage the media for story placements and connect with new audiences. Panel members have a proven track record of success including media placement in Atlantic Cities, Bicycling Magazine, Boston Globe,Christian Science Monitor, CNN blogs, KABC Channel 7, KCAL 9, Los Angeles Magazine, O.C. Weekly,, the Wall Street Journal and more.

Melissa Balmer, Director Pedal Love/Women on Bikes California; Carolyn Szczepanski, Director of Communications, League of American Bicyclists/WomenBike; Janet laFleur, “One Women. Many Bikes” blog/columnist Mountain View Voice; Evan Dudley Art Director for Mission Workshop; Jim Brown, Executive Director, Sacramento Area Bicycle Advocates

Presentation laFleur Presentation Balmer

Breakout Sessions Round 8, 4:00 PM – 5:15 PM

Creating your own Biketopia: Community engagement workshop through play

A fun workshop to end the summit’s hard work, this one-hour session is timely, uncomplicated, entertaining, and a good model to use in your own work. Play freely with thousands of small objects to redesign your community based on your personal experience, needs and wishes. Participants will investigate their own personal relationship to their neighborhood and identify physical challenges and produce solutions into a miniature landscape. Each participant will have one minute to present his or her solution, which is translated into standard planning terms. After all the presentations, participants collaborate in teams for fifteen minutes to create a conceptual community bike plan.

James Rojas, urban planner, artist, founder of the Latino Urban Forum

"The one-hour workshop is timely, uncomplicated, as well as entertaining. The workshop is hands on and for twenty minutes participants amuse themselves playing freely with the thousands small objects redesigning their community based on their personal experience, needs and wishes. They investigate their own personal relationship to their neighborhood and identify physical challenges and produce solutions into a miniature landscape. Each participant has one minute to present his or her solution, which is translated into standard planning terms. After all the presentations, participants collaborate in teams for fifteen minutes to create a conceptual community bike plan." -James Rojas


Some pictures of the workshop

Promoting safe active transportation in schools and communities

Safe Moves will present an overview of its multi-faceted programs to excite, inspire and motivate students, parents, teachers and school officials on active transportation programs for elementary, middle and high schools. These include interactive workshops per grade level; walk, ride & roll rodeos; parent-focused efforts; bikes-for-jobs programs; bike share; murals; rides; and student advisory committees. Cynthia Rose will emphasize the essential role that advocacy plays in school-based education programs so that they truly engage the community and maintain momentum after the program is done.

Pat Hines, Director, Safe Moves; Cynthia Rose, Santa Monica SPOKE


CalBike’s legislative agenda for 2014

This important session will bring together local advocacy leaders with CalBike’s legislative team to analyze the potential legislative priorities for CalBike in 2014 and beyond. Participants will learn the strengths and weaknesses of various proosals, brainstorm new ones, and then suggest ideas for three priorities: an easy one, a solid goal, and a stretch goal. See the draft proposals here.

Dave Snyder, Executive Director, CalBike; Steve Wallauch, Advisor with Platinum Advisors; Justin Fanslau, President, JEF Strategies and Legislative Advocate- Carter/Wetch & Associates

CalBike Legislation

Bicycle education to improve safety and empower communities

Bike Safety Education is a key component to increase safety by teaching the rules of the road but education programs can also encourage more people to support bike projects. Learn how the SF Bicycle Coalition and East Bay Bicycle Coalition are increasing the power of their advocacy work by teaching thousands and expanding education to include families, non-English speakers, and professional drivers. This session will highlight strategies to obtain funding opportunities and partnerships, including with your local transportation agency.

Marc Caswell, Former Program Manager of the SF Bicycle Coalition; Robert Prinz, Education Director, East Bay Bicycle Coalition; Jeffrey Banks, San Francisco Municipal Transportation Agency

“We had a great discussion of how an Education program can bolster the effectiveness of physical improvements to the street and help empower communities to ride more often and support efforts to improve the safety of streets. We began by discussing ways advocacy organizations can benefit from education programs and moved into best practices on how to structure programs to reach the most people -- and diverse populations. We then discussed ways to better integrate education programs into membership building, advocacy building, and community outreach. We closed with examples of innovative curriculums to garner additional media attention and public interest. “ -Marc Caswell

Presentation Prinz

(Big File)

Electioneering: Getting bike-friendly candidates, including ourselves(!), elected!

It’s one thing to convince a politician to support more bicycling. It’s stronger to convince voters to elect a bicycling champion. Learn how to affect elections regardless of your nonprofit status. And be inspired to run for office yourself!

Charlie Gandy, CalBike Board member, former Representative, Texas legislature


Quick Reference to Friday Sessions




Starr King


3rd floor



- 12:15

Culture shift: Bike-friendly leadership from the strongest corporations in California

Bikes are healthy transportation: Linking health data to active transport investments

University-neighborhood partnerships for a bike-friendly South Los Angeles

Public agencies as partners: An insider’s view on effective strategies




- 2:30

Protected bikeways, green sharrows and bike boulevards in Long Beach


Bike-friendly business districts: A winning formula

The promise and challenge of electric bikes

Creating a comprehensive Safe Routes to School Program that lasts



- 4:00

Planning and politics of San Francisco's protected bikeways

A healthy bike revolution in the State’s biggest city and smaller towns

Fostering a female-centric bike culture in your city

Bikes & transit – The perfect marriage needs some intervention

Spare the Air Youth: San Francisco Bay Area’s regional collaboration



- 5:30

New developments at Caltrans in support of more bicycling

Open Streets in the Bay Area: Oaklavia and Sunday Streets

Bikes as a tool of revitalization without displacement

Best practices in retailer bicycle advocacy

Perfect bicycle

parking: Model regulations

Quick Reference to Saturday Sessions




Starr King


3rd floor



- 12:00

How we won a 35% increase in active transportation funding in California

Bay Area bike share: A case study from concept to operations

Who is mainstream? Expanding representation in Los Angeles

Investigation and prosecution of bicycle crashes: Problems and solutions

Best practices in regional integration



- 2:15

New advocacy for changing times


Closing the gender gap in cycling leadership

Cutting edge digital media - The ‘killer app’ for bikes

Building a strong movement through membership



- 3:45

Health dollars 101: for advocates, the health care industry and public health agencies

Raising the next generation of cyclists + engaging youth

Bicycle Advocacy in CA Endowment’s Healthy Communities Initiative

Getting new local funding for bike projects: Sales taxes, bonds, other sources

Style as a strategy for media placement & movement building



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Creating your own Biketopia: Community engagement workshops through play

Promoting safe active transportation in schools & communities

CalBike’s legislative agenda for 2014

Bicycle education to improve safety & empower communities

Electioneering: Getting bike-friendly candidates elected!


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